There is a great irony that has occurred as a result of the recent defeat of California’s GMO-labeling proposition 37. The successful $46 million effort by multi-national biotech and food companies to defeat the proposition has helped to shine a big national spotlight on the issue of genetically modified food. In other words, thanks guys for the free publicity!
It appears that 30 states have jumped on the Just Label It bandwagon and under the new banner Coalition of States for Mandatory GMO labeling, have begun building labeling campaigns. In a Huff Post article, author Ocean Robbins of FoodRevolution,org has included several links and information about where the GMO-labeling movement is headed.
Another article from Supermarket News gives brief descriptions of where both sides of the issue find themselves post-election. One very promising piece of news that has resulted from all the hoopla is the beginnings of real consumer demand for food that is non-GMO and labeled as such. The non-GMO project facilitates voluntary verification of non-GMO status.
When you look at the defeat of Prop 37 this way, it really looks like a winner!