You’ve probably suspected it all along – the most powerful consumer in a grocery store, the one who really can influence what is put on the shelves – is dear old mom. Robyn O’Brien in Prevention writes: “Ninety-six percent of American mothers plan to make changes to their food-buying habits in 2013.”
The survey used to come up with the above percentage revealed one very interesting fact that, in my opinion, highlights one of the bigger information trends of our day. When it comes to stocking pantries and fridges, moms rely more on information from friends and blogs than from doctors, dieticians or other experts.
The survey was conducted by Fleishman-Hillard and TheMotherhood.com. The Prevention article goes on to say, “Moms are turning to their peers online and off for information about food – from general to more specific information about genetically modified organisms, pesticides and other food safety topics,” said Kristie Sigler, senior vice president at Fleishman-Hillard. “This study showed that moms place higher priority on the opinions of bloggers and peers than that of experts like doctors and dietitians – an important takeaway for food marketers.” Read full article here.
So take notice food manufacturers! “All Natural” or “Farm Fresh” on the front will only go so far once a savvy shopper turns the carton around and reads a paragraph of genetically modified and artificial ingredients.
Click here for a list of all the common ingredients that are GMO.