The Non GMO Project has been around since 2008 and has been the “go to” label relied upon by consumers for assurance that a product is non GMO. Headquartered in Bellingham, Washington, its “Who Are We?” page reads: The Non-GMO Project is a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. We believe that everyone deserves an informed choice about whether or not to consume genetically modified organisms.
As a shopper, I’ve run across the brightly colored Non GMO Project Verified labels a number of times, but I have often felt like it is a tall order for this organization, tucked way up in a corner of the Northwest, to get to all the products I’m interested in eating. Enter the new kids on the block, as of April 1, 2013…
Natural Food Certifiers out of Spring Valley, N.Y., a for profit company with a paid staff, and which already offers certification for gluten, vegan, kosher and organic, is joining the ranks. In a blog about the new program, director Reuven Flamer writes: The new NFC program, GMO Guard, […] focuses on what we start with – not what you end up with! Let’s start with food that is pure, unadulterated and naturally wholesome. The NFC GMO Guard Verification Program guards against tampering with that which needs no improvement. We think G-d did just fine!